"A challenging marketing strategist." That is how Frederik Picard is often described. Frederik combines theory with practice. He runs marketing and communication agency Reputations, specialized in brand reputation management for numerous national and international clients. On academic level, he publishes marketing books and is a part-time marketing lecturer and researcher at the University of Antwerp and AP University College Antwerp. His areas of expertise are market research, brand reputation management and sustainability marketing. Frederik always starts from a strong strategic framework: how can you build, promote, adjust or protect a brand in a sustainable way?

Short bio

• Professionally active in marketing & communication since 2002
• Managing partner of marketing and communication agency Reputations (since 2015)
• Part-time marketing lecturer at AP University College Antwerp (since 2015) & Antwerp University (since 2023)
• Author 'People always talk about Reputations' (LannooCampus), ‘Dit is marktonderzoek' (VAN IN) and ‘Do tell’ (LannooCampus)
• Specialized in brand reputation management, market research and sustainability marketing