AI @ Work
Explore the latest in AI and its potential impact on jobs and industries. We'll delve into current scientific theories and evidence regarding AI's occupational impact, offering practical guidelines for job redesign in the AI era.
Practical information:
Georganiseerd door:
You will learn core job design principles to preserve your employees’ autonomy and engagement. Next, we zoom into the communications sector and discuss the potential impact of AI on some of the main job profiles in the sector (client service, creative or digital). You will also get the opportunity to bring a job description from your own agency for analysis.
What you will learn
- Understand which domains of human abilities (gen)AI is making most progress in.
- Consult scientific sources that link AI progress to work tasks and occupations.
- Assess the potential impact of AI on job profiles in the communication services sector.
- Apply the main strategies of managerial and individual job (re)design.
- Critically reflect on the motivational impact of automation technologies.
Teacher / speaker
Laura Nurski holds a PhD in Industrial Organization, a MSc in Economics and a MA in Business Engineering from KU Leuven. Currently, she leads the Future of Work and Inclusive Growth project at the European think tank Bruegel. The project analyses the impact of technology on the nature, quantity and quality of work, welfare systems and inclusive growth.
