Eva Blondeel is a postdoctoral researcher within the Accounting Education Research Group at the Faculty of Economics and Business Administration of Ghent University. She obtained a Master in Business Economics with specialization in Accountancy and a PhD in Applied Economics at the same university. Prior to her academic career, Eva worked as a Junior Auditor at Deloitte.

Eva's research focuses on improving accounting education by encouraging students to use active learning methods to reduce procrastination. Recently, her research expanded further into the integration of Generative AI (GenAI) within accounting education and finance. She teaches courses such as Financial Accounting and Accounting in Practice and regularly conducts workshops and keynotes on GenAI applications for students, education professionals and academic colleagues. Her scholarly work has been published in multiple international journals such as Assessment & Evaluation in Higher Education, The British Accounting Review, Studies in Higher Education, Issues in Accounting Education and Accounting in Europe.

Expertise:

• GenAI in finance, accounting, and accounting education