Eulaly Vanroelen is a researcher at the Sustainable Business and Digital Innovation expertise centre of the Thomas More University of Applied Sciences' and Arts. Driven by curiosity about the impact of technological innovations on a rapidly evolving society, she studies how these developments can contribute to a more efficient and pleasant working life.

Her expertise lies in translating complex AI technology into accessible and practical applications, especially for content creation and communication. In her current research, she focuses on the use of AI/generative AI for targeted and efficient audience communication, always with an eye for the ethical implications of these technologies.

Eulaly obtained a Master-after-Master in Intellectual Property Rights and ICT Law, with a master thesis on web scrapping on social media platforms. This specialisation led her into the consulting world, where she worked as a Data Protection Officer guiding organisations in a variety of sectors on data protection, cybersecurity, and AI legislation. Driven by her growing interest in the social impact of artificial intelligence, she eventually chose to join Thomas More University of Applied Sciences and Arts. There, she works on innovative solutions that harness digital technology to serve people and society.