Andreas Munzel
Andreas Munzel is an expert in digital marketing and online social interactions.
Expertise: digitale marketing; big data capabilities in marketing; word of mouth; AI-enabled applications in marketing (e.g. chatbots, autonomous cars); consumer empowerment, happiness and well-being; deceptive communication (fake online reviews, fake news)
Field of study/sector
- Marketing & Economics
Organisation
courses
Digital Marketing
course - online & Ghent - Vlerick Business School
Digital Marketing
course - online & Ghent - Vlerick Business School