Masters in General Management, Business Analytics & AI track

The Masters in General Management with the Business Analytics & AI track runs full-time from early September until the end of June - entailing 60 ECTS credits. Classes take place from 9am to 5.30pm and are a dynamic mix of working on real-life business cases, class interaction, company visits and group exercises.

Our active learning approach involves many assignments in small teams and thus requires mandatory attendance, 100% motivation, and the willingness to work hard.

Besides the AI study trip to Amsterdam, students can complete an international exchange during the programme at one of our partner business schools.

Get a full overview of all different courses here

At Vlerick, our unique approach blends action learning and personal development.

Action learning

From theory to practice:

Interactive classes

• Pragmatic, multidisciplinary approach
• Insightful business simulations
• Real-life cases and challenges

Highlights of the Business Analytics & AI track include:

• Data-driven business innovation project: Put your analytical ability and innovative thinking to work in a project focused on data and analytics.
• Hackathon: Collaborate with your course colleagues and put your skills to the test in a real-life hackathon.
• AI study trip to Amsterdam: Get an inside view of the world of analytics and data and their application in the world of business. Includes company visits to Google, Amazon, Nike, Cognizant, Uber Eats and Cisco, and networking and lectures.
• Company project: Over two months, you’ll apply everything you’ve learned to a real business challenge of your choice – either in a consultancy project or a global social project for an NGO.

Personal development

Besides the necessary hard skills, this programme will also develop your soft skills that are necessary to work in multidisciplinary teams, bridging the gap between tech experts and business and at a later stage grow into a managerial role.

Leap from student to professional with:

• Continuous feedback and coaching
• Targeted skill development
• Comprehensive career services
• Multiple networking opportunities
• Personal development portfolio

Highlights of the Masters in General Management, Business Analytics & AI track include:

• My Vlerick Development Portfolio: Gain insight into your own strengths and weaknesses, and be challenged to reflect and take actions to improve.
• Management Skills Seminar: During three days you will focus on leadership development and the management skills you need for the digital age.
• Diversity and inclusion: Understand your own assumptions, biases and preconceived ideas about how the world works – or should work. Discover which behaviours are acceptable, open your mind – and begin to develop a broader world view.
• Career Coaching: Stay aligned to the current global job market as you gain the skills, insights and instincts to make a difference and explore your true potential.

Exchange opportunities

Students from the Masters in General Management, Business Analytics & AI track can apply for an international exchange that typically takes place between January and March. Our exchange partner business school is Nova School of Business and Economics (Lisbon, Portugal). Vlerick offers a partial refund of the accommodation cost to allow as many students as possible to apply.

• Broaden your knowledge of all core areas of management
• Bridge the gap between data analytics and a broad range of business fields and industries
• Adopt hands-on IT, business analytics and machine learning skills that are relevant for business
• Develop real, hands-on leadership skills through interactive classes, real-life business cases, business simulations and in-company projects
• Test your abilities in a real-life hackathon
• Get an insight into the world of analytics and data and their application in business on an AI trip to Amsterdam. Includes company visits to Google, Tesla, Amazon, Nike, Picnic, Accenture and Cisco, as well as networking and lectures
• This track was developed in close collaboration with business experts specialised in the field of AI, who will actively contribute to the programme: ML6 (machine learning partner of Google), Imec (R&D hub for digital technology), Faktion & Metamaze (leading experts in NLP), Deloitte, BDO, KBC, Allianz, etc.
• Put your skills into action in a two-month consultancy project in an industry of your choice
• Enhance your learning journey by going on a short-term exchange abroad during your programme to our partner business school Nova School of Business and Economics.
  
  Curious to find out what it means to study at Vlerick? Discover what it’s like to study in Belgium – as well as practical information on how to organise your stay.
  
  Want to know what our Masters students are up to? Check out the Masters stories page.

Are you:

• A recent graduate with strong analytical skills?
• Inspired by data science and AI-driven tech applications?
• Committed to making an impact on the future of business?

Then you’re a perfect fit for the Masters in General Management, Business Analytics and AI track at Vlerick. A background in the analytics field is not mandatory. You’ll join an incredibly diverse group of students who all share a passion for technology – and an analytical mindset.