Digital Strategy & AI

Over six modules, this programme equips you with insights and tools to drive your organisation's digital and AI strategy.

Module 1: Introduction to Digital Strategy and AI

• Dive into what digital and AI strategy is and why it's important
• Explore digitalisation and how it can transform your organisation

Module 2: The Context of Digital and AI Strategy

• Understand the building blocks of an effective digital and AI strategy
• Explore how digitalisation can impact an organisation’s strategy, performance and boost its sustainability

Module 3: Digitalisation of Work

• Discover how AI and digitalisation impact how work gets done
• Learn how to digitalise work

Module 4: Digitalisation of Products, Processes and Business Models

• Identify digital and AI innovation initiatives that enhance performance and support strategic priorities
• Learn how to leverage digital technology to transform processes, products and services, and business models

Module 5: Organising for Digital & AI Strategy, and Initiatives

• Discover how to strategise and organise for implementing digital strategy and AI strategy effectively

Module 6: Evaluating Digital Strategy & AI and Initiatives

• Discover how to sustain a competitive advantage through the use of digital technologies and artificial intelligence
• Explore ways to measure and evaluate the success of digital and AI initiatives

• Gain a thorough understanding of how digital and (generative) AI are different and drive performance
• Identify digital and AI initiatives to transform work, products, processes, and business models
• Develop a thorough knowledge of how to prioritise digital and AI strategy initiatives and evaluate success

• Executives, general managers or managing directors who want to build or stress test a digital and AI strategy
• Strategy, Innovation, Marketing, IT or other directors or managers involved in driving digital and AI strategy
• Professionals and entrepreneurs who are fascinated by the impact of digital and AI technology on business and want to capitalise on digital disruption
• Professionals who are keen to stay ahead in today’s digital global marketplace