AI tools in sales
Practical information:
Are you missing out on sales opportunities because you spend too much time on prospecting and admin?
- Waiting weeks for a response while your competitor already closed the deal…
- Spending hours on emails and proposals without any guarantee of success…
- Entering meetings and negotiations without clear insight into what really works…
It can all be done smarter! AI tools like ChatGPT,
Perplexity, Gemini and Copilot help you sell faster and more
effectively. In this hands-on workshop, you’ll discover how to use AI
strategically without losing your personal touch as a salesperson. No
dry theory—just a true do-workshop where you get to work with prompts, insights, and automations.
Goals
After completing this training:
- You know exactly how AI tools help you close deals faster;
- You use AI for smarter prospecting, stronger negotiations, and more effective follow-ups;
- You write goal-oriented prompts that make the most of AI for your sales strategy;
- You refine your emails, pitches, and meetings with AI—without losing your authenticity;
- You save time and boost conversions by implementing AI-driven automations.
Advantages
- 100% hands-on – Apply AI directly to your real-life sales challenges.
- No boring theory – Work directly with AI tools and get immediate results.
- Quick results – After this workshop, you’ll be able to use AI right away for prospecting and follow-up.
- Experienced trainer – Tamara Gielen has helped hundreds of professionals integrate AI into their commercial workflows.
Programme
AI in Sales: What’s Possible?
- AI tools in a modern sales strategy
- The impact of AI on customer interaction and conversion
- What to watch out for when writing prompts
Let’s Do It: Hands-on Workshop
- Experimenting with AI tools and crafting effective prompts
- Working on your own sales challenges during the session
Target audience
This training is ideal for:
- Sales professionals who want to work smarter with AI.
- Inside sales, customer service, (key) account managers, hunters and farmers.
- Anyone looking to improve efficiency in prospecting, negotiations and follow-up.
Teacher / speaker
Tamara Gielen
Tamara Gielen is a leading expert in email marketing and marketing automation, with over 20 years of experience. She’s recognized as a top reference in Belgium in the field of email marketing. Tamara supports professionals in using AI tools such as ChatGPT, Copilot, Gemini, … in a smart and efficient way to save time and achieve better results. Her focus is on the practical and results-oriented application of AI across various business processes. Tamara is a sought-after trainer and mentor, known for her approachable style and practical mindset. Her training combines technological know-how with clear, hands-on insights that participants can apply immediately.
Related courses
Artificial Intelligence in Business and Industry
Postgraduate - Kortrijk - KU Leuven, PUC - KU Leuven Continue, VAIA