AI is reshaping the communication landscape. But what is the legal danger?
Navigating the Legal Landscape of AI
7 dec. 2023 00:00
The increasing integration of AI Technologies into the advertising and communication sector not only expands the spectrum of possibilities but also that of legal implications and challenges. The legal frameworks that accompany the use of AI in marketing are complex and must be carefully considered to meet both ethical and legal standards.
Praktische info:
7 dec. 2023 00:00
ACC Offices: Minervastraat 4, 1930 Zaventem
Engels
Doelgroep: ACC members in the advertising and communication sector
georganiseerd door:
Topics
The use of artificial intelligence within an agency: principles to follow.
- Could an employer prohibit the use of AI to its employees and freelancers, or rather encourage it?
- In case of using AI: how to frame it and what are the do's and don’ts for the implementation?
- Transparency about the use of AI with respect to clients and their consumers.
The opportunities and limits of artificial intelligence:
- Infinite use: practical cases
- Risks to be taken into account: Practical case (use of deepfakes, use of a dead person's voice, …)
- Legal requirements associated to AI in marketing and advertising (Intellectual Property Rights, Personality rights (image, voice, …), liabilities, …)
- Specific focus on GDPR: ensure compliance to avoid legal issues (consent, purpose, security, responsibilities ….).
European regulatory framework: Artificial Intelligence ACT
- Belgian regulation & self-regulation: What to expect?
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