Big Data and Analytics in Business and Management

This programme is a unique offering as its general aim is to bridge the gap between technical concepts and business applications of big data and analytics techniques.

On the one hand, the programme will provide participants with a thorough understanding of the key technical aspects of big data and analytics technologies. On the other hand, the programme focuses on business and management applications, substantiating how big data and analytics techniques can create business value and providing insights on how to manage big data and analytics projects and teams. As such, this inherent interdisciplinary focus is the unique selling point of our programme.

The programme is founded on the lecturers' experience of advising and collaborating with industry and governmental organizations in Belgium and abroad. After successful completion of the programme, participants will be up-to-date with the latest developments related to big data and analytics. Furthermore, they will understand how to apply these techniques in practice and create value for their organization. The programme is relevant for participants from different sectors: business (marketing, finance, auditing, HR, CRM, consulting), government (fraud, open data, process optimization), healthcare (care flows, data-driven diagnostics), media (sentiment analysis, opinion mining, usability analytics), education (evidence-based performance management, learning analytics), energy & transport (smart data).

Our programme also offers extensive network opportunities for participants, enabled by the provisioning of full catering (coffee breaks + sandwich dinners) on every session day, plus two networking dinners on the first and final session day.