The Studies in Media, Innovation & Technology (SMIT) research group of Vrije Universiteit Brussel and imec is dedicated to shaping the future of technology through interdisciplinary research and collaboration. We offer cutting-edge research and innovation in digital media, communication, and technology.

At SMIT, we boast a team of over 150 researchers. Our work spans a diverse range of themes and tracks, including digital society, media economics, policy studies, and more. We offer invaluable insights into the rapidly evolving landscape of technology and its profound impact on society and business.

Understanding the Digital Society

Our research delves into the intricate dynamics between technology and human behavior, exploring areas such as digital inclusion, ethics & privacy, user experience, human-computer interaction, and citizen engagement.

By collaborating with SMIT, industry players can gain a deep understanding of consumer needs, refine market strategies, enhance user experiences, and navigate complex regulatory frameworks.

Navigating the Media Landscape

SMIT's expertise in media economics and policy studies provides businesses with crucial insights into the rapidly evolving media landscape and regulatory environment.

By partnering with us, businesses can anticipate market shifts, capitalize on emerging opportunities, and navigate regulatory challenges effectively, empowering them to stay ahead of the curve and establish themselves as leaders in an increasingly digital and interconnected world.

Driving Innovation in Technology

Our involvement in EU, National & Regional research projects, as well as bilateral industry-based applied research, demonstrates our expertise and the value we offer to industry partners. These projects span diverse domains such as "Smart Cities," "Media Literacy in the Digital Age," and "Human-Robot Interaction," providing businesses with the knowledge and insights to drive innovation in technology development and deployment across various sectors.

Explore New Frontiers with SMIT

Our research on topics such as digital connectivity, health, immersive experiences, AI ethics, and disinformation equips businesses with insights into the opportunities and challenges of new (AI-based) technologies.

By collaborating with SMIT, businesses can leverage this expertise to drive innovation, develop and evaluate new services and applications, and ensure a more trustworthy and ethical approach to technology.