Bavo Van Landeghem – founder and manager of Scriptorij specialising in tone of voice – combines the sky of a degree in communication sciences with the limits of a linguist. As a language strategist, he helps organisations search for their own language DNA and verbal branding to move their audience with the right words. He is author of the book ‘Schrijf ze onder de tafel!’ (Write them under Table!). More than 5,000 people have already followed his interactive training in ‘Werve(le)nd Writing’ (Writing Vividly/Persuasively). He is a passionate trainer and speaker at seminars, workshops, or events. Finally, he is also a guest lecturer at Arteveldehogeschool, Hogeschool VIVES, HOGENT, UGent, UAntwerp, VUB and KU Leuven.