Receive a thorough understanding of the key technical aspects of big data applications and data analytics, and create business value, i.e. improve profitability and increase revenues.

Data Science and AI for Business

6 Feb 2025 - 28 Mar 2025

This Master Class will provide participants with a thorough understanding of the key technical aspects of big data applications and data analytics. In addition, the program will illustrate ample business
and management applications offering participants insights and experience on how to set these data to work and how to create business value, i.e. improve profitability and increase revenues.

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Practical information:

6 Feb 2025 - 28 Mar 2025

Antwerp Management School - Boogkeers 5, 2000 Antwerp

English

Target audience: managers, consultants, members of staff

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Prerequisites: higher education degree and several years of relevant working experience. en enkele jaren werkervaring. Specific prior knowledge in IT is not required.
Price: €7200 (excl. VAT)
Thursdays: 14h00-22h00, incl. dinner.

Fridays: 09h00-17h00, incl. lunch.

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Curriculum

The program consists of 4 chapters, all addressing specific topics. In each chapter, models and concepts are explained and illustrated through cases and exercises. All in-class sessions will be highly interactive, with a lot of focus on sharing experiences and challenging ideas.

Part 1: Data Science Applications in Business

Introduction to data science and Artificial Intelligence
Applications in marketing, HR, finance, risk and marketing
The concepts of overfitting and learning

Part 2: Data Science technologies

Building predictive models from data using decision trees
How to evaluate a data science model: from accuracy to profit curves
Recommender systems

Part 3: Hands-on session using data

Building models using open source tools (Weka, Python)
Visualizing data and evaluating models

Part 4: Recent trends

The importance of ethical data science for business: concepts and cautionary tales
Deep learning as a game changer in image and speech recognition
Potential pitfalls in data science projects
The future of data science in business

Learning objectives

After attending this program:

You are able to develop a data science strategy in alignment with your business strategy;
You understand the performance impact of data science-enabled initiatives;
You can identify and communicate the company’s data science related business value opportunities and risks;
You have gained a comprehensive overview and understanding of data science concepts, techniques and applications in a variety of business domains;
You can identify potential ethical concerns when applying data science in business.