What Will Happen to Marketing in the Age of AI?
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.
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Jessica Apotheker is Boston Consulting Group's global CMO, as well as CMO for BCG X, the firm's tech powerhouse.
In her client work, Jessica is the global lead for the Digital Growth team and a member of BCG X, Boston Consulting Group’s tech build and design unit. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.
Jessica is an expert in large-scale digital marketing and digital go-to-market transformation, data-driven marketing in B2B2C and B2B, marketing analytics and ROI measurement, and marketing acceleration and operating model redesign.
