Media Essentials
Join us for a series of three dynamic sessions, hosted by Mediabrands, designed to equip young accounts and project managers with a solid foundation in both traditional and digital media.
Praktische info:
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Programme
Session 1: The Belgian Mediascene (10.01.2024 / 9.30 - 13.00)
Speakers: Stephanie Rado and Kathleen Soontjens for media landscape
Explore TVBvod, dOOH, Audio, Cinema, and Newsbrands/Print.
Review basic media principles and the KPI wheel.
Get the latest insights on the media landscape.
Session 2: Strategy & Trends (17.01.2024 / 9.30 - 13.00)
Speakers: Cedric Tytgat and Gauthier Elslander for Media Strategy and Trends
Dive into data, insights, and tools shaping today's media landscape.
Understand audiences through desk research.
Gain insights into lead times and how a media agency operates.
Session 3: Digital Media (24.01.2024 / 9.30 - 13.00)
Speakers: Stephanie Rado and Kathleen Soontjens for digital Media
Uncover the realms of SEA, bannering, Social, Programmatic, Data, and AI.
What will you learn
- Understand fundamental media principles and key touchpoints for effective brand communication.
- Explore the concept and implementation of a full-funnel media strategy.
- Gain insights into digital brand growth strategies, including social media, programmatic advertising, search, and KPI setting for effective reporting.