Philippe Baecke

Prof. Dr. Philippe Baecke is Professor and Partner at Vlerick Business School (Belgium) and Adjunct Professor at Trinity Business School (Ireland). A recognized expert in Business Analytics, Big Data, and Artificial Intelligence, he serves as Programme Director of the Master's in Business Analytics & AI and the executive programme AI for Business at Vlerick.

His research focuses on translating advanced AI and analytics techniques into practical decision-support solutions across marketing, operations, and finance. Philippe's work has been published in leading peer-reviewed academic journals and presented to both academic and business audiences worldwide.

In addition to his academic work, he collaborates closely with multiple organizations to shape data and AI strategies, helping them unlock business value through advanced analytics and real-world AI applications.