Dirk Van den Poel

Prof. Dr. Dirk Van den Poel is Senior Full Professor of Data Analytics at Ghent University, Belgium. He obtained his Master degree of Business Engineering as well as his PhD from KULeuven. He teaches courses such as Big Data, and Analytical Customer Relationship Management. He co-founded the advanced Master of Science in Marketing Analysis (in 1999), the first (predictive) analytics master program in the world as well as the Master of Science in Statistical Data Analysis and the Master of Science in Business Engineering/Data Analytics. He has co-authored 150+ peer-reviewed research publications in journals such as Journal of Marketing, Journal of Statistical Software, Journal of Product Innovation Management (best paper award in 2017), Computers and Chemical Engineering, European Journal of Operational Research, IEEE Transactions on Parallel and Distributed Systems and Decision Support Systems. He helped 100+ for profit and non-profit organizations in applying the aforementioned methods to real-life business cases.

Expertise: Machine Learning, statistiek, AI, LLM (Large language models), Deep Learning